• Story

    Tag work in collaboration with Arla’s creative partners Wieden + Kennedy, KARMARAMA and MOTHER across, TV shoot production, digital shoot production, content amplification, print OOH across the Arla landscape.

  • Challenge

    Tag was tasked with launching Arla’s new Lurpak Soft in the MENA region, communicating its benefit via a campaign across digital and social channels.

    “The new Lurpak campaign for the Middle East was a project full of firsts. The first time we’ve developed a dedicated campaign for the region and the first time we did a full decoupling with Tag, enough to make any brand manager a little nervous!”

    Claire Mackintosh, Arla Senior Global Brand Manager

  • Solution

    Tag developed digital creative concepts, aligning with W&K and Arla for approval. Utilizing our production expertise, Tag was able to capture digital content as part of managing and overseeing the main TVC shoot, as well as carrying out editing, post-production and transcreation. Resulting in a full suite of above the line assets delivered to Lurpak and, Arla’s in-house content studio, The Barn.

    “Tag worked exceptionally well with other Lurpak agency partners and local clients on a complex brief which was new territory for the brand. The end result was a full suite of assets to support a new innovation that all involved are incredibly proud of and with successful test results to prove it.”

    Claire Mackintosh, Arla Senior Global Brand Manager

"Tag brought their expertise, professionalism and passion for the brand at every stage of development and often went above and beyond to make the work the best it could possibly be. Tag worked exceptionally well I look forward to the next time I can work with the team to create another successful Lurpak campaign."

Claire Mackintosh, Arla Senior Global Brand Manager